To Blog or not to blog, that is the question!
Before we go any further, we need to be clear what we are talking about! Blogging is simply adding articles, just like this, on your website. All WordPress websites have the option for blog posts so why not!
Regular blogging is pretty easy to do, it’s also a fairly cheap way to increase your inbound marketing efforts and to attract more customers to your site.
According to a study, 57% of companies who blog reported acquiring at least one customer from their blog alone.
Some of the important benefits of blogging are:
1. Search Engines Love Fresh Content
Search engines love new content. Blogging will boost your SERP (Search Engine Result Page). Regular blogging gives Search Engines new content to index. This means you have a further opportunity to push your keywords.
2. Relationship Building
Blogging allows you to develop relationships and connect with your site visitors. By responding to questions & comments on your posts you connect with potential customers. This helps build brand trust and gain insight into your customers thinking
3. Gain Credibility
What could be more important for a small/new business than gaining credibility? Supplying expert advice via a blog means potential clients will return to your website when they need more information. This, in turn, leads to a higher customer conversion rate.
4. Free Marketing
Blog posts are shareable. They allow you another way of connecting with people who might not visit your website. These shares further confirm you as a credible business
5. Little Effort – BIG Impact
Blogging costs nothing & is easy to do. Writing a few posts a month can boost your search engine rankings, build trust and increase traffic to your site.
In Conclusion
To Blog or Not to Blog? Well the answer is, yes, to Blog is good!
Thank you for reading.
